Study aim

To identify organisational factors and approaches with potential to support social care employers to attract, recruit and retain younger people (aged up to 30 years) as care workers and regulated professionals in adult social care. 

Study objectives

1. Identify employers that ‘excel’ in attracting, recruiting and retaining younger people to work in adult social care. ​ 

2. Understand what these employers are doing well and generating hypotheses about why and how strategies work.​ 

3. Develop approaches with potential to support employers to attract, recruit and retain younger people, exploring the real-world relevance of these approaches with a representative sample of adult social care employers, including those employers who are not recruiting a younger workforce. ​ 

4. Refine and disseminate approaches with potential to be effective for adult social care employers and provide the foundations for development and evaluation of a complex intervention in the future.